Ivy - Invested in your future

Clear, long-term investing. Built around your goals, with costs you can see.

Ivy AI Fund

Diversified exposure to global companies leading, enabling, or benefiting from AI. Listed on the JSE.

Find out moreBuy IVYAI on EasyEquities
Ivy EasyETFs AI Innovation AMETF is listed on the JSE (Ticker: IVYAI). Ivy manages the portfolio. EasyEquities is one way to access it.

Introducing IVYAI

Bruce Main gives a quick overview of the Ivy EasyETFs AI Innovation AMETF (IVYAI), listed on the JSE. He explains why Ivy launched it for South African investors, and how the fund builds diversified exposure across roughly 50 global companies spanning the AI ecosystem: hardware, software, data, cybersecurity, energy, and AI-enabled businesses.

Ivy Asset Management

A plan you can understand, a portfolio that fits, and a platform that keeps costs honest.

Your Investment

What you need to know before you start.

Is my investment safe?

Yes. Your assets are held with regulated institutions and established custodians, under oversight. We don't hold your money.

Do you invest alongside me?

Yes. Ivy invests alongside its clients in the same funds.

What about costs?

We explain the cost layers upfront and show the full picture before you commit.

Am I locked in?

No. We focus on liquid assets where you can access funds, while still planning for long-term outcomes.

What's on your mind?

More plain answers to common questions

Ivy Private Equity

We back founders and businesses with genuine potential, providing capital and partnership to accelerate what matters. Our focus is on companies ready to scale.

What our clients say

Two decades of steady partnerships.

"Ivy's solid investment philosophy and eye for opportunities have yielded returns well in excess of the market."

Quentin De Bruyn

"I have been with Ivy for a number of years and find their service and investment performance unmatched."

Peter Winn

"They offer complete transparency in costs and investment makeup, alongside strong returns on both local and international holdings."

Chris Hitchings

Talk to us

Tell us what you’re trying to achieve. We’ll outline a sensible next step.